Bengaluru is the only city in India to attract economic migrants for almost purely white-collar jobs, giving the city a purchasing power parity that is nearly unmatched even in larger, mature advertising markets like Mumbai and Delhi. Insights from the advertising fraternity reveal that efficiency of advertising and effectiveness of targeting is much higher for brands across categories when compared to other brands due to the steep influx of upper middle-class citizens from India and abroad. Industry reported figures show that Bengaluru is now the third biggest market in terms of advertising spends, only behind Mumbai and Delhi.
Bengaluru and Karnataka are markets where your brand would need to build awareness, salience and imagery due to the growing population, investment and purchasing power of the consumers who reside and work here. Having evolved into one of India’s and South Asia’s premier global cities, Bengaluru is an exciting place for your business to have a presence and reach.