A successful website begins with the experience of the customer in mind.
Everyone remembers an unforgettable experience. That is the level of service that we provide to customers. Our user experience is strategically designed. From the “wow” aesthetics of the design elements, to the seamless design of the user interface. There is nothing that makes the consumer leave more than a bad website or app. This not only effects your bottom line. It also affects the image that you are trying to represent your brand as.
What is User Interface Design?
The User Interface (UI) is the overall structure where users interact with the design of your application whether it be a mobile app, software, or website. These designs can either be created with panels and faces, or have voice-controlled modules that involve auditory interaction, whilst gesture-based interfaces witness users engaging 3D design platforms through motions. The UI design is a craft that involves building a vital part of the user experience, the users are swift to judge designs on usability and likeability. Designers concentrate on building interfaces users will find exceptionally usable and productive.
What is User Experience Design?
User Experience (UX) design is the design of the user interfaces for computers and software, like computers, home appliances, cellular devices, along with other electronic devices, with the concentration on maximizing usability and the user experience. User experience design is the process design teams use to create products that provide meaningful and relevant experiences to users. User Experience concentrates on having a deep understanding of users, what they want, what they value, their skills, and their limitations. We can find this value by referencing our UX Honeycomb.
Usable: Is the design of the system easy and simple to use? The application should feel familiar, and it should be easy to use.
Useful: Does the application fulfill a need? A business’s product or service needs to be useful.
Desirable: Is the design of the application sleek and to the point? The aesthetics of the system should be attractive, and easy to translate.
Findable: Are users able to quickly find the information they're looking for? Information needs to be findable and simple to navigate. A user should never have to hunt for your product or information.
Accessible: Does the application support enlarged text without breaking the framework? An application should be accessible to those with disabilities.
Credible: Does the application exhibit trustworthy security and company details? An application should be transparent, secure, and honest.
Valuable: Does the end-user think it's valuable? If all 6 criteria are met, the end-user will find value and trust in the application.
83%
of users say a seamless experience is very important in purchasing decisions
53%
of site are abandoned if a site takes more than 3 seconds to load
61%
of users will leave your site if they run into a block or can't quickly find the info they want
90%
of websites are closed out if the site has bad/outdated design
Our web designers work together with you to draft the initial wireframe design. Through your vision, image, and mission, we create an outline to portray those standards in the design of your website's user interface.
During the process, we look at both sides of the equation. We look at what your mission is, and what the motive of the customer is. This information will give us what we need to create a roadmap for the design interface; which both tells a story and guides the action of the consumer. All this whilst also fulfilling your mission as we translate your vision into reality.