Get credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.Get credit toward iPhone 17, iPhone Air, or iPhone 17 Pro when you trade in an eligible smartphone.1 Shop iPhone

Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

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Find a store

We’ll make sure it works with your carrier.

  • Can you connect my new iPhone to any carrier?

    For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less

  • Will my new iPhone
    be unlocked?

    Every iPhone you buy from us online or in an Apple Store is unlocked, with the exception of a few carrier financing options. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

  • What about carrier plans with my new iPhone?

    You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less

  • Is it cheaper to buy from my carrier?

    Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Have more questions about carrier support?

Chat now

Let’s talk payment options.

  • Should I buy with Apple Card?

    Definitely. You’ll get 3% Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthly, just choose Apple Card Monthly Installments at checkout as your payment option and get interest-free payments and 3% Daily Cash, all up front.2 Show more Show less

    Learn more about Apple Card Learn more about Apple Card Monthly Installments

  • Can I get carrier deals at Apple?

    Yep! When you buy online or in person at an Apple Store, you can get up to $830⁠–⁠$1100 in credit on a new iPhone. Explore deals that accept eligible trade‑in devices in any condition — and some that don’t require a trade‑in at all.3 Show more Show less

    See all carrier deals at Apple

  • Can I trade in my old phone?

    Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone or get back on a gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

    Learn more

  • What if I want a new iPhone every year?

    We have an option for that. With the iPhone Upgrade Program, you can get a new iPhone every year with AppleCare+ coverage included.4 Interested? Just chat, call, or visit an Apple Store to learn more from a Specialist. Show more Show less

    See how it works

Have more questions about payment options?

Chat now

We’ll help get your new iPhone set up quickly.

  • Can you help me set up my new iPhone?

    You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in a store or join a Personal Setup session online, we’ll help transfer your contacts and photos, show you how to set up privacy and security features like Face ID, and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your online Personal Setup session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.

    If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 26, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever.

    Show more Show less

  • Is all my
    information safe?

    Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

  • What do I get with AppleCare coverage?

    AppleCare offers one-stop service for all of your Apple products — straight from Apple experts. Get easy, fast repairs for accidents like drops and spills. A replacement device if yours is lost or stolen.5 And 24/7 priority care with just a chat, tap, or call.6

    You can extend AppleCare coverage for your new iPhone with AppleCare+ with Theft and Loss. Or you can cover multiple products — even those you already own — in one convenient plan with AppleCare One.7

    Show more Show less

Have more questions about setting up your iPhone?

Chat now

Which iPhone
is right for you?

iPhone 17 Pro

Innovative
design for
ultimate performance
and battery life.

Buy

View in AR

6.9 inches or 6.3 inches

Super Retina XDR
display8

ProMotion technology

Always-On display

Dynamic Island

Aluminum unibody

Action button

Camera Control for
faster access to photo
and video tools

A19 Pro chip

6-core CPU

6-core GPU with
Neural Accelerators

16-core Neural Engine

Hardware‑accelerated ray tracing

Up to 39 hours
video playback9

18MP Center Stage
front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Pro Fusion
camera system

48MP Fusion Main | 48MP
Fusion Ultra Wide | 48MP
Fusion Telephoto

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

Macro photography

Dolby Vision up to
4K at 120 fps

Latest-generation
Photographic Styles

Optical zoom
options

Emergency SOS

Emergency SOS
via satellite11

Crash Detection12

Roadside Assistance via satellite11

Messages via satellite11

USB-C

Supports USB 3 for
up to 20x faster transfers

iPhone Air

The thinnest iPhone ever.
With the power
of pro inside.

Buy

View in AR

6.5 inches

Super Retina XDR
display8

ProMotion technology

Always-On display

Dynamic Island

Titanium frame

Action button

Camera Control for
faster access to photo
and video tools

A19 Pro chip

6-core CPU

5-core GPU with
Neural Accelerators

16-core Neural Engine

Hardware‑accelerated ray tracing

Up to 27 hours
video playback13

18MP Center Stage
front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Fusion
camera system

48MP Fusion Main

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

Dolby Vision up to
4K at 60 fps

Latest-generation
Photographic Styles

Optical zoom
options

Emergency SOS

Emergency SOS
via satellite11

Crash Detection12

Roadside Assistance via satellite11

Messages via satellite11

USB-C

Supports USB 2

6.3 inches

Super Retina XDR
display8

ProMotion technology

Always-On display

Dynamic Island

Aluminum frame

Action button

Camera Control for
faster access to photo
and video tools

A19 chip

6-core CPU

5-core GPU with
Neural Accelerators

16-core Neural Engine

Hardware‑accelerated ray tracing

Up to 30 hours
video playback13

18MP Center Stage
front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Dual Fusion
camera system

48MP Fusion Main | 48MP
Fusion Ultra Wide

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

Macro photography

Dolby Vision up to
4K at 60 fps

Latest-generation
Photographic Styles

Optical zoom
options

Emergency SOS

Emergency SOS
via satellite11

Crash Detection12

Roadside Assistance via satellite11

Messages via satellite11

USB-C

Supports USB 2

6.1 inches

Super Retina XDR
display8

Aluminum frame

Action button

A19 chip

6-core CPU

4-core GPU with
Neural Accelerators

16-core Neural Engine

Hardware‑accelerated ray tracing

Up to 26 hours
video playback13

12MP TrueDepth camera

Tap to zoom

48MP Fusion
camera system

48MP Fusion Main

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

Dolby Vision up to
4K at 60 fps

Photographic Styles

Optical zoom
options

Emergency SOS

Emergency SOS
via satellite11

Crash Detection12

Roadside Assistance via satellite11

Messages via satellite11

USB-C

Supports USB 2

Need some help? Chat now, call 1-800-MY-APPLE, or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you