Privacy. That’s Apple.

Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.

Apple Intelligence.

Great powers come
with great privacy.

Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly.* With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

On-device
processing allows Apple Intelligence to be aware of your data without collecting your data.

The cornerstone of Apple Intelligence is on‑device processing, which gives Apple Intelligence the ability to fulfill many of your requests without leaving your device.

  • Deeply integrated into your iPhone, iPad, and Mac
  • Powered by Apple silicon
  • Designed to protect your privacy at every step

Private Cloud Compute extends the privacy of Apple devices for more complex requests.

  1. The data required to fulfill your request is sent to Apple silicon servers — no other data is sent.
  2. Your request is processed — never stored or accessible to Apple.
  3. Your response is returned to you — and only you.

Some requests require more computational power than what fits in your pocket. For these more complex requests, Apple Intelligence can draw on Private Cloud Compute and extend the privacy of your Apple devices to Apple silicon servers. And our privacy promise can be verified by independent experts.

Discover everyday privacy protections.

Our apps mind their business. Not yours.

Get the latest on privacy.