Your Construction Digital Marketing Agency
RSM is a construction marketing company that understands the ins and outs of marketing for contractors in both the commercial and residential sectors. We work with growing small to mid-sized firms to create informed strategies and put plans into action.
Think your website and marketing are too far gone? We have seen it all and, if we haven’t already seen it, we are not afraid of a challenge.
From residential companies that want their fleets booked and busy to commercial general contractors seeking to better showcase large-scale, complex projects, we are here to serve you and support your goals.
We are grateful and honored to support such a significant industry and its skilled crews.
Who We Are
Since 2010, our culture has been rooted in a fundamental commitment to client success through transparency, effectiveness, and continuous improvement.
Every decision, from the strategies we propose to the way we communicate, is filtered through the lens of our core values
Candor, Action, and Curiosity
This unique framework fosters a team that is dedicated to delivering the unvarnished truth and actionable results—making our partnership one based on trust and tangible performance.
We don’t just set it and forget it or send you confusing monthly reports; we meet you where you are to break down what numbers mean for your business as a whole so you can make informed decisions and be in control of your growth.
Commercial Construction Marketing
For commercial contractors, marketing is not about generating volume; it’s about connecting with the right decision-makers. Your strategy must reflect the complexity, high-stakes nature, and strict B2B focus of your projects. Our specialized services for commercial contractor marketing are meticulously designed to target project owners, developers, and facility managers in the right place at the right time, emphasizing your projects, scalability, and proven expertise to secure large-scale contracts.
Commercial Website Design
Building a professional, secure, and easily navigable website that serves as a powerful digital portfolio. The design emphasizes case studies, project galleries, safety records, and key leadership biographies to build immediate B2B credibility
Commercial SEO
Targeting high-value, intent-driven searches so you show up when you need to. Structured optimization that answers complex questions and addresses pain points, ensuring you arethe trusted source pulled into AI search summaries and driving visibility and trust
B2B Blog & Content Writing
Creation of high-authority content, including one-sheet leave behinds, detailed project case studies, and technical articles on topics like value engineering, establishing your firm as a subject matter expert.
Hiring & Recruitment
We ensure your construction firm’s identity, messaging, and visual presence are clear, consistent, and strategically aligned across all communication channels, laying the ultimate foundation for growth. This foundational work maximizes the effectiveness of every marketing dollar you spend.
Commercial Contractor's Toughest Marketing Challenges
SOLVED
"We aren’t being seen on search."
Targeted Lead Generation: We move beyond generic advertising. Using advanced SEO, hyper-local GBP optimization, and industry-specific advertising campaigns, we filter out bad leads and deliver qualified prospects actively searching for your high-value service lines.
"Our digital presence doesn’t reflect our quality of work."
Credibility & Authority Building: We implement modern Website Design that acts as a powerful portfolio, combined with Brand Cohesion and Reputation Management. This ensures your online image immediately communicates institutional trust and professional excellence.
"We don’t know if our marketing budget is working."
Data-Driven Transparency: We stop the guesswork. Through dedicated Analytics and Reporting, we track key metrics (like CPQL, conversion rate, and revenue-to-ad-spend), providing clear dashboards and actionable
"It’s hard to stand out against cheaper competitors."
Strategic Differentiation: We work with you to find what makes you unique and highlight your expertise, safety records, and unique processes. We build your brand as a trusted authority—not a commodity—allowing you to compete on value and quality, not just price.
Home Services Digital Marketing for Residential Contractors
For residential and local home service contractors, marketing is about building immediate local trust and ensuring visibility when a homeowner has an urgent need. Your strategy must reflect the fast-paced, high-volume, and consumer-focused nature of homeowner decisions. Our specialized services are meticulously designed to target local homeowners through search and social platforms, emphasizing reliability, craftsmanship, and a seamless customer experience to secure new jobs quickly.
Local SEO for Home ServicesLocal SEO for Home ServicesLocal SEO for Home ServicesLocal SEO for Home Services
Targeting hyper-local, “near me” keywords to achieve Google Business Profile (GBP) domination and strong map/AI visibility. We implement structured data to ensure your business details, services, and reviews are pulled directly into quick local answers and optimize your site to support rankings.
Customer Focused Website Design
Creating a visually appealing, fast, and mobile-first website that prioritizes homeowner trust. Designs feature clear calls-to-action (phone/form/schedule), high-resolution photos, integrated testimonials, and a user experience that keeps pipelines pumped.
Localized Paid Advertising
Running highly localized campaigns optimized for immediate action through Google Local Service Ads (LSAs) and hyper-geotargeted search campaigns. Campaigns are aggressively optimized for phone calls and service-area form fills.
Query-Focused Content Writing
Generating helpful content that answers critical homeowner questions (e.g., “Cost of a new roof in [City]”, “How long does a bathroom remodel take?”). This content establishes your firm as a transparent, authoritative local resource.
Key Home Service Contractor Challenges & Solutions
We offer a wide range of services designed to meet your unique needs and deliver exceptional results. Each service is tailored to ensure the best possible outcomes and help you achieve your goals.
“We aren’t showing up on maps or ‘near me’ searches.”
Local Visibility Domination: We optimize your entire digital footprint for hyper-local performance, focusing heavily on optimization across platforms and earning map pack/AI prominence to capture immediate service needs.
“They keep choosing the guy down the street”
Trust & Review Management: We provide robust Reputation Management strategies and easy-to-use software to help actively solicit reviews and prominently features testimonials and high-quality visuals on the website to build consumer confidence instantly.
“We lose business to big lead-generation companies.”
Direct Lead Ownership: We shift budget from expensive third-party platforms to direct-to-consumer Paid Advertising (LSAs/PPC) and owned channels, ensuring every dollar builds your brand equity and every lead belongs to you.
“It’s hard to convert leads quickly because of pricing questions.”
Content-Driven Transparency: We use Blogging and Content to preemptively answer common, difficult questions about cost and process, setting realistic expectations upfront and leading to higher-quality, faster conversions.
Work With
People Who Actually Get It
You’re an expert in your field and we’re an expert in ours! Let our team of marketing specialists get the job done right.
Ashley Robinson
Director of Operations
Joshua Klinger
Director of Client Strategy
Alex Peters
Media Strategy Lead
Marnie Slater
SEO & Content Manager
DJ Dixon
Web Operations
Concrete Strategies | Lasting Results
Contractor
Organic Search Performance (Blogging & SEO) | Q1 2022 compared to Q1 2021
201%
Increase in Conversions (Phone Calls & Form Fills)
B2C Online Retail
Google Ads Performance | Q1 2022 compared to Q1 2021
229%
Increase in Conversions
30%
Decrease in Cost Per Conversion
290%
Revenue Increase w/ 129% Increase in Spend
70%
ROAS Increase (return on ad spend)
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What our customers have to say
Fantastic company to work with. I’ve been with them for over 10 years and everyone I work with at RSM is knowledgeable and responsive. They give a personalized touch to every project in a way I’ve never seen with any other company that I work with.
It has been great working with RSM and the team. They clearly understand my needs as a contractor and have helped me develop a holistic approach to lead generation. They do my website hosting, SEO, and content development. They are ultra responsive. I would recommend them to anyone looking for contractor marketing.
David Michael Bandimere
RSM has been wonderful to work with!
John Miller
The RSM team is amazing to work with! They prioritize communication and made updating our website a breeze. They walk you through the process and have dedicated team members for each task. They set up very productive video calls to walk through exactly what needs to be done on time. They are a very knowledgeable, friendly, and professional team!
Tyler Smedley
Although I’ve only been working with RSM for a short period of time it’s been a great experience. The communication has been excellent. Ashley does a great job of keeping me on schedule, and Taylor has been on the ball, handling the website & socials. Tavis even came up with a great logo for us! Thank you!
Mike Bartle
Great team very responsive and willing to meet with me to confirm what I did not understand. Looking forward to finding more customers and long term engagement with RSM
John Baran
It was a pleasure working with the RSM team on our new website. The communication was great throughout the process. It was an easy process and the team was very detailed. They nailed it! I would highly recommend them if you are looking for a professional team
Debbie Peterson
The team at RSM Marketing has been great to work with! Everyone is helpful and knowledgeable and have been an integral part of getting our website and marketing up and running. I highly recommend them!
Grant Gibson