The Ferrari brand is fueled by a relentless drive to innovate. They’re constantly evolving, testing new ideas and striving for peak performance. It’s this shared value of continuous innovation that makes the collaboration between Ferrari and IBM so powerful. To make that vision a reality, the F1 team partnered with IBM Consulting® to completely reimagine their mobile app.
2x
increase in daily active users
35%
increase in average time spent in-app
From next-generation AI to cutting-edge software, our deep expertise across industries can help you reinvent how your business works in the age of AI.
Automate work and drive smarter decisions with intelligent agents and applications
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