Mark: Posted. Congrats!
Matt: Probably.
Kevin: I'm worried we can't escape the wrath of Mark.
Mark: Dumb fucks.
Mark: Probably in the ear
[Facebook: [Obtaining shareholder consent would be] very advantageous and would go a very l…
Mark: Just take the lawsuit. I'm just going to cut him out and then settle with him.
Mark: [It] is better to buy than compete.
Mark: [W]e'd be very behind in both functionality and brand on how one of the core use…
Mark: [Buying Instagram was motivated by a desire to] neutralize a potential competito…
Mark: Messenger isn't beating WhatsApp. Instagram was growing so much faster than us t…
Javier: I have been thinking hard about this for the past couple of sleepless nights sin…
Evan: [Spiegel rejected Facebook's approximately $3 billion acquisition offer. Zuckerb…
Mark: people just submitted it. a sucker is born every day.
Mark: I didn't mean to imply that we'd be buying them to prevent them from competing w…
Mark: Just to follow up on this again, I think it's a really big deal that we ship thi…
Mark: Instagram was our threat. ... You were basically right. One thing about startups…
Mark: One reason people underestimate the importance of watching Google is that we can…
Mark: I just got off the phone with Evan. He said he enjoyed getting to know us but he…
Mark: I delivered the offer to Evan and he seemed to take it well. He told me he thoug…
Mark: The biggest competitive vector for us is for some company to build out a messagi…
Mark: I think we should block WeChat, Kakao, and Line ads. Those companies are trying…
Mark: I was looking forward to the extra time that would have given us to get our prod…
Mark: I'm still a bit skeptical that we have enough functionality in the site to reall…
Mark: Someone is already trying to make a dating site. But they made a mistake haha. T…
Mark: Yeah, I mean if you look at the site the idea is basically the same as the faceb…
Mark: I'm content to make something cool.
Mark: Now that I'm not going back to Harvard I don't need to worry about getting beate…
Mark: Originally, I was intrigued by the project and was asked to be a part of it. Sin…
Mark: They appear to be reaching critical mass as a place you go to share photos.
Mark: I'm worried we're so far behind that we don't even understand how far behind we …
Mark: These businesses are nascent but the networks are established, the brands are al…
Mark: Here are projects that can be scaled back or canceled: • Mobile photos app (sin…
Mark: Sometimes the best way to enable people to share something is to have a develope…
Mark: I agree there is clear risk on the advertiser side, but I haven't figured out ho…
Mark: Yup, go for it.
Mark: Tinder's growth is especially alarming to me because their product is built comp…
Yul: Based on their initial testing, it seems that this would allow us to upgrade use…
Chris: Today the fundamental trade is 'data for distribution' whereas we want to change…
Mark: The growth of Snapchat Stories means that Snapchat is now more of a competitor f…
Mark: Spinning Instagram out would be the only way to accomplish important goals.
Mark: I agree with you that Instagram will always need to focus on friends and can nev…
Mark: Had Instagram remained independent, it would likely be around the size of Twitte…
Mark: Friend sharing has always been important to both FB and IG. We need to find a wa…
Tom: I'm not sure Option #1 in your proposal (Double-down on Friending) would be viab…
Mark: I can definitely teach you Settlers of Catan. It's very easy to learn.
Steve: I agree -- if we eliminate Fecebooks third proposal it sounds reasonable.
Mark: I am not proud of the fact that we are currently extolling 'game' companies that…
Mark: Facebook's major differentiator is friends; my friends are on Facebook so I don'…
Mark: Whenever someone asks a question about Snapchat, the answer is usually that beca…
Mark: Do we want to name Cambridge Analytica alongside Russian intelligence? My instin…
Mark: Oh fuck, how did we miss this?
[Facebook: I would love to be far more aggressive and nimble in copying competitors.
[Facebook: If we wanna win big with teens, we must bring them in as tweens.
[Facebook: We've been fueling this fire for a long time and we shouldn't be surprised it's …
Mark: Schroepfer's teams are executing well technically but their results this year ar…
Andrew: Maybe it costs a life by exposing someone to bullies. Maybe someone dies in a te…
Andrew: As a committed liberal I find myself desperately wanting to pull any lever at my…
Sean: God only knows what it's doing to our children's brains.
Chamath: I don't use this shit. I can control my decision, which is that I don't use that…
[Facebook: Misinformation, toxicity, and violent content are inordinately prevalent among r…
[Facebook: Day 2: Carol was recommended QAnon groups. Within one week her feed was full of …
[Facebook: 5.8 million users are currently whitelisted in the XCheck system. Fewer than 10%…
[Facebook: All of the emergency measures we turned off after the election are being frantic…
[Facebook: History will not judge us kindly. The rank and file were actively held back from…
Sophie: I know that I have blood on my hands by now. I've personally made decisions that…
Frances: I believe Facebook's products harm children, stoke division and weaken our democ…
Ashok: Facebook is profiting off hate. I cannot be part of an organization that profits…
[Facebook: Facebook's own internal assessment found that only 2% of Burmese-language hate s…
[Facebook: In one emergency week, we removed 130,000 pieces of content related to human tra…
Nick: The documents were selectively chosen to present a misleading picture. Social me…
Mark: I don't want to have a major lawsuit against our own government. But look, at th…
Nick: AI will not save us. Let's imagine for a moment the end state of this: all human…
Justin: MessageMe is the second most popular social networking app in the US right now, …
Mike: We'll conceal the data cutoff behind a revamp of the Facebook Login product. Ann…
Jay: I share the concerns about the man-in-the-middle approach. Installing kits on iO…
Javier: This shit is getting scary. I need a deck on what's happening with Line, KakaoTa…
[Facebook: Companies like WhatsApp are Facebook's biggest threat. This is bigger than Googl…
Sheryl: Yes, of course it's way too much. But this is a unique situation and a unique as…
Sheryl: Google+ is real competition. We need to take this seriously. I would block Googl…
Brian: I was coached to explain that it would be really difficult to merge or blend dat…
Brian: No Ads! No Games! No Gimmicks!
Brian: It is time. #deletefacebook
Brian: Jan was worn down. There were conflicts over encryption, data targeting, and the…
Amin: The scary part is that if mobile messaging becomes a wedge into social, we could…
Kevin: This was a pixel for pixel photocopy of Snapchat Stories. I want to be clear abo…
Adam: The relationship between Kevin and Mark is strained. Mark has a tolerance for ha…
Adam: Instagram is underinvested in well-being. We have only 40 engineers working on i…
John: I could mass-mail every employee asking them to do an efficiency audit on their …
Palmer: The jury found me liable for violating the NDA with ZeniMax. $200 million of the…
Mark: We need to get aggressive on VR acquisitions. Acquire developers before they can…
Chris: We are a nation with a tradition of reining in monopolies, no matter how well in…
Tim: These things are going to destroy our children and I regret every minute of time…
Alex: I pushed for full disclosure of what we found about Russian interference on the …
Arturo: I am writing to you directly because I believe you need to hear this without int…
Mark: I know many of you think we should have taken it down, and I had a visceral nega…
Marc: The metaverse is the biggest opportunity since mobile. Going all-in is the right…
Roger: I told Mark and Sheryl directly that the platform was being used to undermine de…
Sam: The messaging to the ecosystem should be that we're deprecating certain things f…
Doug: That said, I'm generally not a fan of per-partner opaque deals. This is counter …
Mark: China has a strong culture of cloning things quickly to plant lots of seeds. We …
Konstantinos: Confirmed: Netflix has been whitelisted for getting all friends, not just connec…
Chris: Why have we allowed Amazon to do this? Did we receive any cut of purchases? Amaz…
Alex: We've won the social networking use case. People are on Facebook. But we have no…
Mike: Our standalone photos app is basically being built by 5 interns. Instagram has 1…
[Facebook: 13% of British teens with suicidal thoughts traced them to Instagram. 17% of tee…
[Facebook: After three weeks, the India test account's feed was a barrage of polarizing nat…
[Facebook: We have no AI capability in Amharic or Oromo. Over 150 people have died in ethni…
Sandy: My concerns were that data for hundreds of millions of users had been transferre…
Mark: I actually don't know if Libra is going to work. But I believe it's important to…
[Facebook: This slide deck documents inappropriate interactions with children on Instagram.…
Mark: Apple has every incentive to use their dominant platform position to interfere w…
Mark: I believe the future of communication will increasingly shift to private, encryp…
Mark: From now on, we will be metaverse-first, not Facebook-first. The metaverse is th…
Yael: I joined Facebook after 18 years in national security, including the CIA. I was …
[Facebook: Kaplan has intervened multiple times to prevent conservative publishers like Bre…
[Facebook: The Jalisco New Generation Cartel is openly recruiting assassins on Facebook and…
Neeraj: M&A interest in WhatsApp from: Twitter, Tencent, Microsoft, Google, Yahoo, and F…
Mark: I had a visceral negative reaction to the President's rhetoric. But I'm responsi…
Javier: Onavo data shows WhatsApp is sending 8.2 billion messages per day. Messenger is …
Adam: TikTok is responsible for roughly 40% of Instagram's year-over-year decline in t…
Sheryl: I had private conversations with Chancellor George Osborne and EU Commissioner V…
Mark: We're presenting three proposals to the board: a fixed annual developer fee, an …
[Facebook: Instagram is eating our lunch. Their mobile photos experience is significantly b…
[Facebook: Zuck is anxious for the snap app (mainly motivated by a desire to slow down Inst…
[Facebook: Mobile messaging is the biggest threat I've seen in my five years at Facebook. B…
Mark: Even if some new competitors spring up, if we incorporate the social mechanics t…
Mark: We can likely always just buy any competitive startups. The question is whether …
Mark: We really messed this one up. When we launched News Feed and Mini-Feed we were t…
Mark: The future is private. I believe that a privacy-focused communications platform …
Mark: We've agreed to pay a $5 billion settlement with the FTC. We're going to make so…
Mark: My personal challenge for 2017 is to have visited and met people in every state …
Mark: Senator, we run ads.
Mark: We have a responsibility to protect your information. If we can't, we don't dese…
Mike: We're planning on taking some time off to explore our curiosity and creativity a…
Adam: 100 million signups in less than 5 days. Whatever your expectations were, I thin…
Mark: I think people are going to look back decades from now and talk about the import…
Mark: I got this wrong and I take responsibility for that. In this new environment, we…
Mark: Today I'm sharing some of the most difficult changes we've made in Meta's histor…
Mark: We are pleased with the court's decision. This case was always about the FTC try…
Mark: Open source drives innovation. Today we're releasing Llama 2, our next generatio…
Mark: Smart glasses are going to be a major computing platform. Ray-Ban Meta is the fi…
Mark: I've been doing MMA for about a year now and I've found that it's just the most …
Mark: Send me location.
Mark: While we're disappointed with the outcome in India, we will continue to work to …
Mark: We used to have this famous mantra: 'move fast and break things.' The idea was t…
Mark: The European Commission has fined us €110 million for providing incorrect or mis…
Guy: This was an operational error. The event should have been flagged and removed af…
Mark: We're not gonna change our policies or approach on anything because of a threat …
Konstantinos: We've now whitelisted 5,200 apps for continued data access. The public announcem…
[Facebook: This treatment of developers feels like Game of Thrones villains. We invite them…
[Facebook: The CMA has reviewed over 280,000 internal documents and concluded that Meta's a…
Mark: Change starts local. Even global changes start small — with people like us. In o…
Mark: The Hacker Way is an approach to building that involves continuous improvement a…
Mark: Carthago delenda est.
Cory: Play Store reviews are brutal — averaging 2.2 stars. Main complaints: battery dr…
Mark: We hit #1 on the App Store on launch day. Let's see if we can hold it.
[Facebook: Slingshot never got traction. We're recommending sunsetting it along with Rooms …
Adam: We're shutting down Lasso. It never got meaningful traction. The better play is …
Mark: Ship it. The hardware team has earned this. We need to show we can build things …
Mark: I think we should frame this as a privacy improvement, which it is. The fact tha…
Sheryl: This is great for users but we need to think about the regulatory implications. …
Mark: NBC got the story. We should say it was a 'social dinner' and leave it at that. …
Mark: The meeting went well. We're going to kill the human curation team on Trending a…
Sheryl: Mark, I think we need to take this more seriously. Congress is calling us to tes…
Mark: We believe the risks of allowing the President to continue to use our service du…
Sheryl: The full-page NYT/WSJ/WaPo ads are running today. 'Facebook stands up for small …
Mark: Do it. We should still offer GDPR-level controls to everyone as good practice, b…
Mark: That's disappointing. Location is going to be a key layer. We need to find other…
Mark: The primary purpose of these acquisitions is the people. We're buying these comp…
Tom: TikTok. Teens are spending 2-3x more time on TikTok than on Instagram. The algor…
Mark: I get the feedback. But the data is clear — people are spending more time with R…
Mark: I know the timing isn't great, but we've been planning this rebrand for months. …
Guy: We're evacuating Building 20 and surrounding buildings. There's been a bomb thre…
Mark: This is exactly what I predicted when I told Spiegel we'd copy them if he didn't…
Mark: We need to do better here. Increase the counseling resources and look at rotatin…
Mark: Drop the lawsuits. The optics are terrible — billionaire suing native Hawaiians.…
Mark: I know. But I need to go personally. The message is: Libra is about bringing fin…
Mark: This is Apple weaponizing their app store power against us. We need alternative …
Javier: It's worse than we thought. Apple just revoked our enterprise developer certific…
Amin: Giphy deal is done at $400M. Beyond the product integration, this prevents compe…
Mark: Yes. We don't allow data export to competitors. If Google wants reciprocal data …
Mark: Instagram's growth is great but we need to make sure it's additive to Facebook, …
Mark: I want to share some thoughts on the recent coverage. The argument that we delib…
Mark: This is painful but temporary. The market is overreacting. Short-form video, AI …
Mark: Deploy everything. This is the most important election we'll ever oversee. Use e…
Frances: They built all these tools to protect the election, deployed them for a few week…
Sheryl: Roger, I'm sorry you feel this way. I genuinely believe we're working to address…
Mark: Good. Now the question is whether we can make the recommendation algorithm as go…
Mark: The research is being presented without context. The same study showed the vast …
Nick: The early reception is mixed. Some see it as genuine innovation in platform gove…
Mark: The FTC approved both acquisitions at the time. The government can't approve a d…
Chris: Mark, my piece in the Times publishes today. I know you'll disagree, but I belie…
Mark: I think it went about as well as we could have hoped. The booster seat thing is …
Mark: LLaMA 2 launches today — fully open source, commercial use allowed. In 5 months …
Mark: Send me location 📍
Mark: Is there a way to do this without making it painfully apparent to him that he's …
Mark: Just take the lawsuit. I mean, it sucks, but let's just see what happens.
Mark: While our company has a special role in the lives of this generation, this is li…
Mark: It is frustrating and destructive that anyone here thought it was okay to say th…
Guy: We take leaks seriously and will take action. We recently terminated relationshi…
Mark: Priscilla and I are expecting a baby girl. At the state dinner tonight I asked P…
[Facebook: Warning: Facebook employees will be responsible for user data responses that cou…
Mark: We need to inflict pain on Apple. Tim Cook is publicly tearing apart our busines…
Tim: You should immediately delete any information about people that you've collected…
Kevin: I feel like Mark is treating me the way that Trump is treating Jeff Sessions, ma…
Mark: We can't allocate that headcount right now. The main app needs resources too. Le…
Tom: I understand the instinct but people have spent over a decade building their fri…
Mark: There is a non-trivial chance that we will be forced to spin out Instagram and p…
[Facebook: The NYT just published a story about Definers Public Affairs. They're connecting…
[Facebook: Key talking points for today's hearing: • Don't say we already do what GDPR requ…
Alex: I have three children under twelve and I've come to the realization that I've sp…
[Facebook: Requesting permission to read call logs and SMS metadata is a pretty high-risk t…
[Facebook: Everyone in this organization should make it their mission to fall in love with …
Sheryl: We are not going to agree to limit who we can hire. We compete for the best tale…
Mark: Can someone explain to me what they actually did from an analytics and ad perspe…
[Facebook: Our internal estimate is approximately 4 million users under the age of 13 are c…
Mark: If we tell teens' parents about their live videos, that will probably ruin the p…
Mark: Senior officials from the Biden Administration, including the White House, repea…
Nick: Understood. I appreciate the opportunity to have served. I'll help with the tran…
Mark: I've decided to raise the bar on performance management and move out low-perform…
Chris: Mark, after 13 years, this is the hardest decision I've made. I disagree with th…
Mark: We really messed this one up. I wrote a blog post apologizing. We're adding priv…
Mark: We do not make policy changes tied to revenue pressure. If we did, that would se…
Adam: Oh God, we've got to figure this out because you're very excited about this. Som…
Source: FTC v. Meta (2025) · Public trial exhibits · Not affiliated with Meta
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Internal emails, IMs, and memos from FTC v. Meta, Six4Three, Facebook Papers, and more